Home 2018-04-02T03:03:50+00:00

REASONS FOR CHOOSING EXPLAINER VIDEOS FOR YOUR BUSINESS PROMOTION

Nowadays, animated explainer videos have become a unique and smart way to explain any product or business in the simplest way possible. It can also be termed as a cost-effective means of advertising any brand that saves not only money but also the time to do other advertisements. Furthermore, the visuals have the power to be retained in people’s minds compared to large complex texts. Although in most cases, the text is important in explaining complicated ideas, people love to watch and share videos. According to a recent study, most online buyers tend to trust a brand that has marketed itself and made itself popular through online platforms. Below are important reasons why animated explainer videos have gained so much popularity.
whiteboard explainer videos

• IT IS A CREATIVE MEDIUM

Any explainer video should be able to tell a story in different aspects. A short, captivating and straight to the point story can capture the eyes of the potential audience and keep them interested to know more about the brand being advertised. If the video goes well, there is no need for the video to be based on reality.

• VIDEOS EXPLAIN BETTER THAN WORDS

Recent studies have concluded that a charming video has the power to stick in the minds of potential customers than any catchy slogan. The videos explain products and services of any business exactly what they can do for their customers as well as marketing it to influence people to convert.

• ANIMATED VIDEOS ARE HIGHLY ENTERTAINING

In the modern era, most people prefer watching movies and documentaries instead of reading books and novels. This is because folks can watch even in between work breaks. That is the reason behind the migration from written texts to the animated explainer videos. People tend to enjoy watching videos on YouTube and sharing it on social media.

• THEY ARE DYNAMIC AND EASY TO SPREAD

Compared to static images or plain text, explainer videos are most likely to interest potential customers because of their dynamic nature. On the other hand, the videos can be spread like wildfire through social media. This helps spread the positive facts about any brand very fast, and within no time you can find your video trending.
animated explainer videos

• INCREASED CONVERSION RATES

The main objective of explainer videos is not only to attract new customers to the website but also to convert the viewers into sales. In the case of a new business, an explainer video is the ideal marketing strategy to make your product known to potential customers.

• CLARITY ON THE OBJECTIVE OF ANY PRODUCT

Words alone cannot clarify or describe any product. It becomes easier when you use video to elaborate information about your products to replace all assumptions with facts.

REASONS FOR CHOOSING EXPLAINER VIDEOS

Why are explanatory videos important?

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• ANIMATED VIDEOS GENERATE MORE INTEREST AMONG CUSTOMERS

Videos interest the target audiences more than any type of text or billboards. Most internet users are more likely to be converted to using a certain product or service after they watch a video explaining that product. Studies have proven that more than sixty percent of visitors to a website become more curious to find out in details about that specific brand.
90 second explainer videos

• VIDEOS MAKE IT EASIER TO RETAIN INFORMATION

Animated videos make it easier for viewers to retain the details of a business product or service. Plain texts and audios send a message, but most folks may not remember those details a few hours later. In simple terms, explainer videos make the advertising job easier.

• VIDEOS OFFER BETTER SEO RANKING

Usually, people look for better and simpler ways of understanding brands, services, and products especially if they are new to the market. With the help of videos and layman’s language in explaining brands, companies enjoy greater exposure, and this can bring about better search engine ranks.
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