With advances in technology, creative business ideas are coming up almost every day. And with the abundance of business ideas, communicating them to prospects is becoming a daunting task. That’s why the vast majority of business owners are turning to explainer videos to communicate their ideas to their target audience effectively. While there are many ways you can use explainer videos to communicate your product, storytelling is the most effective technique. Let’s look at why:
a) Helps your viewers to make sense of your explainer videos
You can spend a ton of money to create high-quality, scintillating product explainer videos, but if the means of delivery is distorted, your target audience may not be able to make sense of it. This is because when someone sits down to watch a video, they tend to focus a lot on listening to it than watching the motion graphics displayed. This explains why customers can put up with a low-quality video if the voiceover is superb. The motion graphics are mainly purposed to prop up the background narration to pass the brand message in a clear manner. When the motion graphics and background narration are synchronized nicely to tell a story, the explainer video always turns out to be compelling.
b) Every story bears a climactic moment that can be utilized nicely in explainer videos
If you like listening to keynote speakers, then you have come across ones that leave a significant impression, or their talks stay in the minds of listeners for long compared to others. These kinds of keynote speakers have one trick up their sleeves; whenever they want to pass an important message across, they don’t go right to it. They deviate by telling an interesting story that leads up to the message. When they realize that the listeners are captivated by the talk, they unleash the message. The message always sinks in and lasts in their minds. The same is true about explainer videos. When you want to grab the viewer’s attention and make your brand stick, you should weave a story based on their problems and then present your product or service as a solution to their problems.
c) Stories tend to build and consolidate your explainer videos’ messages in a sequential fashion
By definition, a story is a series of continuous events, with every even based on the previous event. This interlinking and continuation of events stick the message in customers’ minds, considering that the human brain is hardwired for narratives.
A story, when told creatively and magnetically, can take your explainer videos to a whole new level of success. However, crafting a compelling story requires skills and expertise. If you don’t have those, you can hire an expert storyteller to present your product or service.