Nowadays, animated explainer videos have become a unique and smart way to explain any product or business in the simplest way possible. It can also be termed as a cost-effective means of advertising any brand that saves not only money but also the time to do other advertisements. Furthermore, the visuals have the power to be retained in people’s minds compared to large complex texts. Although in most cases, the text is important in explaining complicated ideas, people love to watch and share videos. According to a recent study, most online buyers tend to trust a brand that has marketed itself and made itself popular through online platforms. Below are important reasons why animated explainer videos have gained so much popularity.
IT IS A CREATIVE MEDIUM
Any explainer video should be able to tell a story in different aspects. A short, captivating and straight to the point story can capture the eyes of the potential audience and keep them interested to know more about the brand being advertised. If the video goes well, there is no need for the video to be based on reality.
• VIDEOS EXPLAIN BETTER THAN WORDS
Recent studies have concluded that a charming video has the power to stick in the minds of potential customers than any catchy slogan. The videos explain products and services of any business exactly what they can do for their customers as well as marketing it to influence people to convert.
• ANIMATED VIDEOS ARE HIGHLY ENTERTAINING
In the modern era, most people prefer watching movies and documentaries instead of reading books and novels. This is because folks can watch even in between work breaks. That is the reason behind the migration from written texts to the animated explainer videos. People tend to enjoy watching videos on YouTube and sharing it on social media.
• THEY ARE DYNAMIC AND EASY TO SPREAD
Compared to static images or plain text, explainer videos are most likely to interest potential customers because of their dynamic nature. On the other hand, the videos can be spread like wildfire through social media. This helps spread the positive facts about any brand very fast, and within no time you can find your video trending.